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According to a survey on purchasing decision among consumers in Indonesia conducted in August 2022, 80 percent of respondents bought consumer electronics products because of social media influence. The same survey found that social media had a significant influence on millennials' purchase decisions.
Influence of social media on purchase decisions in Indonesia as of August 2022, by category
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Other statistics that may interest you Social commerce in Indonesia
Overview
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Social commerce usage
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Social commerce platforms
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- Premium Statistic Commonly used social media platforms for social commerce Indonesia 2023
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Live shopping
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- Premium Statistic Consumers having already purchased via live commerce 2023, by country
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Consumer behavior and preferences
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- Premium Statistic Social commerce awareness Indonesia 2022
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McKinsey & Company. (October 17, 2022). Influence of social media on purchase decisions in Indonesia as of August 2022, by category [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. "Influence of social media on purchase decisions in Indonesia as of August 2022, by category." Chart. October 17, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. (2022). Influence of social media on purchase decisions in Indonesia as of August 2022, by category. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. "Influence of Social Media on Purchase Decisions in Indonesia as of August 2022, by Category." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company, Influence of social media on purchase decisions in Indonesia as of August 2022, by category Statista, https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/ (last visited May 19, 2024)
Influence of social media on purchase decisions in Indonesia as of August 2022, by category [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/